The new look and style of business wear for women

The times when the office ladies were dressed polls as "blue stockings" were held. And I hope that forever. Today, most modern companies, from the smallest to the largest corporations, agree that the style of office clothes is undergoing significant change,

and now it can be described more as a free-business. But a departure from the usual style does not mean that can now be put on the work of the mini-skirt.

Available-business suit should be well sewn, neat and carefully ironed to come for business meetings and negotiations, but comfortable enough and zateyliv, to make you feel comfortable in it freely.

What is allowed in a free-style business:

• feminine silhouette. Business suit is becoming more feminine, which is reflected in the more fancy jackets and blouses, as well as to the admissibility of discreet accessories and jewelry. Now, for example, in an office can be worn with a dress zip throughout. These dresses look quite restrained, but very feminine. The only condition - a dress should sit freely and not stick like a second skin.

• Jackets and pants fashionable cut. The intricate jacket, the easier it should be other clothes - pants, skirt and blouse. Pants can be low-key colors, simple yet fashionable cut close to the classic style, straight or slightly flared, plain or discreet strip of soft fabrics (wool or mixed).

• Skirts. Banal straight skirts are usually too boring and unattractive. Now any silhouette skirt allowed provided that they are well-sewn and fairly restrained in design and color. The length of the skirt should cover your knees when you're standing.

• The top and bottom are designed in different colors. Instead of boring gray or brown suit can be worn clothes bolder colors or even contrasting top and bottom. You can also wear a suit on top and bottom of the other. In addition, more and more office lady absolutely refuse jackets, preferring blouses.

• Catchy details. Thinking outside the box is always welcome in any good company. Now, this rule is also suitable for a business suit. It allowed the presence of one or two unusual details such as ruffles on the blouse and fancy shoes.

• Sweaters and knitted suits, two and three. Instead of the classic jacket can be worn with a blouse knitted jacket. It will look quite formal, but less formal. Admitted as a simple minimalist design and color long-sleeved cardigan with sleeves or three-quarter.

• Sandals. Now you can wear sandals in the summer, even in the office. «Business» sandals should cover most of the legs (required (!) Heel) and have an average height of the heel (7 cm).

What is not allowed:

• careless and untidy clothes.

• Jeans. In most cases, jeans wear too informal, to fit for the office.

• Mini-skirts and very short skirts, skirts that end higher than 5 cm above the knee.

• Too short or too tight sweaters, and sweaters with a very low neckline.

• Sexy Shoes - stiletto heels, ankle straps, clogs with open heel, decorations in the shape of flowers, crystals, etc.

Dyeing and sexy!

What color are you need to be to fall in love and conquer?

- Painted bitch! ..

- Well, why dyed? This is my natural color ...

(From the movie "Love and Pigeons").

What color hair more women are successful in your career?

What men think women sexier: blondes, brunettes, or redheads haired women?

Can you be more successful by changing only a shade of hair?

Answers to these and many other questions regarding the form, style and color of hair experts Ukrainian women know the brand «Palette». "Henkel Ukraine" set out to find out why Ukrainian women want to change, what is the cause desired changes in their image, look and, of course, in the choice of hair color.

The desire to give a professional answer to these questions was the cause of two major studies (Taylor Nelson Sofres Ukraine): Ukrainian consumer survey and expert interviews. The results of the poll were announced at the presentation of "Color and a woman", which symbolically passed on the first day of spring - March 1st.

At the presentation were invited experts Faith Mashurova (master stylist Schwarzkopf & Henkel, Russia), Anna White (tsvetopsikhologii), Mikhail Trofimov (sex therapist), who personally commented on the opinions expressed in the survey. We felt that our readers will also be interested to know the results of such large-scale research, so we decided to publish them on our portal.

What color of hair can be considered a "natural"?

But before we talk about color preferences and the impact of color on a woman's life, try to determine, with the help of specialists Schwarzkopf, a color region of Ukraine can be considered natural.

After all, as it turned out, the songs sung in literary image "chernokosoy, dark-eyed," Ukrainian - nothing more than a stereotype. Natural for the region can be considered a type of more women with blond hair, is about 42% of the respondents.

If you add the 26% temnorusyh women, the number of brown-haired women make the overwhelming majority of 25% against the brunettes. So, most of us have brown-haired, and most of us - 62% - are dissatisfied with their hair color. Perhaps it is this dissatisfaction drives us to the store for another tube of paint? Although…

The survey results show that only 9% of women dye their hair only on the grounds that "tired of your own color" 27% - want a change or become brighter and 49% - to paint over gray hair. So most of us are not so dissatisfied with the Light Brown color, just ... circumstances force.

It is interesting that, according to Mashurova Vera, a woman with gray hair, who do not want to change it into a brighter, more saturated colors, have the same gray, featureless nature and are generally uninteresting personalities.

But once a woman decides to change as a change in the image immediately affect the domestic and the world (or maybe the other way around: internal changes encourage women to adapt their faded image of a new attitude?).

Stupid, shameless bitch! Are you talking about?

Our society has developed such a stereotype about the characteristics of women with respect to color: blonde - stupid; brunette - bitch; red - shameless (meaning increased sexual activity red-haired ladies).

Who to be? What is to be? What women are more successful careerists? Chances are, you thought it was the brunette? The stereotype image of a woman corresponds to bitch, walking over corpses to their goal ... But no!

It turns out that strict, businesslike brunette gave way to first place in the rank of successful careerists silly, soft, gentle blondes. In third place was the gray mouse - haired and red whore ranked last: apparently, they are lucky in the career of the least.

Answer one question: How often do you dye your hair: once a month or once every six months? It turns out that the frequency of hair coloring woman is directly related to its social activity, attitude towards yourself and your partner.

No wonder 40% of women believe that hair color affects their self-confidence. And the higher the level of the material and the degree of education of women, the more they dye their hair - to 1 times per month. Among the young and poor women a large percentage of those who dyes her hair every six months.

And if all the educated and well-understood (for their hair color - it's part of the business and social image, a matter of prestige), then this group of young and undecided the question arises: what makes them change? Probably every woman can answer this question itself, without the help of psychologists, sociologists and other specialists.

We are radically changing the hair color, hair style when the global change we want in life. And whether we get as a result of a head of hair coloring in a radically new color? Definitely - yes. Changing our lives, changing attitudes surrounding us, we change our attitudes and even our character.

This was confirmed by all the experts present at the presentation, and also spoke about this venerable journalists metropolitan publications. This simple truth can easily confirm you, dear readers, if you have ever had the courage to radically change its image ...

Gentlemen Prefer ...

And now reveal the most terrible secret. Who is it that gentlemen prefer? According to a survey conducted by specialists of Schwarzkopf & Henkel, both men and women the most sexual representative of the fairer sex feel ... blondes. "Oh, how simple! Type we did not know! "- You exclaim.

But do not rush to conclusions. According to sexologist Michael Mills, the results of this study strongly influenced by existing stereotypes in our society. In fact, Michael as a specialist for their profile explicitly states that men are considering more sexy blondes, give their preferences ... brunettes!

The reasons for this choice are rooted deep into our instincts. After all, from the point of view of genetics is a brunette have stronger genotype providing reproduction of healthy, strong offspring. As they say, against nature not trample.

Perhaps this is why women considering blondes sexually more attractive to men, themselves prefer to be painted in the ... dark brown shades ?!

After all, the task of "attracting" laid them on a subconscious level, and it certainly plays a decisive role in the choice of color for the hair.

The material was prepared by the research company Schwarzkopf & Henkel Ukraine

Author: Jan Kremleva