7. "brainwashing" and "dormant partner"

Let's think about why we are starting to smoke?

To understand this until the end, you have to explore the powerful impact of the subconscious, or as I call it, "dormant partner". All of us tend to consider themselves smart, controlling myself with people to determine its own path in life.

In fact, our behavior is almost 100% corresponds to a particular model, because we are - we have brought up a product of society. This is so, whether it will go about the clothes we wear, the houses in which we live or behaviors that we follow. The subconscious has a surprisingly powerful effect on our lives.

Millions of people can be misleading not only in their beliefs, but even relatively simple facts of life. Before Columbus made a voyage around the world, people believed that the earth - is flat. Today we know that it is round.

I will write a dozen books, trying to convince you that the earth - plane, I would hardly be able to do it, but how many of us have been in space and saw firsthand the globe? Even if you travel around the world by plane or boat, can you be sure that traveled the surface of the ball and not move in a circle, while on the plane?

Advertising specialists well-known power of subliminal, hence the huge billboards, which the smoker sees everywhere, while driving, and advertising in every magazine.

Do you consider them a waste of money, do you think they do not encourage you to buy cigarettes? You are wrong!

Try a little experiment.

The next time, going on a cold autumn day in a bar or restaurant, on a question of your companion about what you drink, do not just say, "brand", but somehow priukraste your answer. For example, say: "You know what I really want to do today? Throat miraculous burning brandy. " You will find that you will join, even those who do not drink brandy.

From early childhood on our subconscious daily inundated with information that a cigarette relaxes, gives confidence and courage, and that the most valuable thing on the planet - a cigarette. You think I exaggerate?

When you see the cartoon, movie or theatrical performance, in which the people facing the death penalty or execution, that is their last request? That's right, a cigarette!

The impact of this scene is not recorded by our consciousness, however, the "slumbering partner" enough time to absorb it into himself. The idea that we are trying to instill is that: "The most valuable on Earth, so what I'm going to think and what I will endeavor in the last minute of his life, is a cigarette."

Remember, in every movie about the war wounded yield drag cigarette. Do you think that in recent years has changed? No, our children are still under the influence of aggressive huge billboards and magazine advertisements.

It is believed that today, cigarette advertising on television is prohibited, however, in the hours when most people are watching TV, the world's best players in the billiards and darts are constantly allowed to cigarette smoke screen clubs.

Sponsors of programs are usually tobacco companies - the giants, and the relationship between sporting events and "money-bags" became the sad trend of modern advertising.

At competitions, "Formula 1" racing cars even named well-known brands of cigarettes - or vice versa? Today on TV you can see a promotional video, where a naked couple in bed smoking a cigarette for two after lovemaking. The implication is obvious.

I sincerely admire the skill of the creators of advertising small cigars (of course, not the message, and its magnificent incarnation in commercials). The man is about to come face to face with death or disaster - his balloon on fire, and he was about to be broken; or motorcycle is about to fall into the river; or it - Columbus and his ship is about to go to the ends of the earth.

Do not pronounce a single word. Playing gentle music. He lights a cigar in his face spread an expression of absolute happiness. Consciousness can not even mention that the smoker is looking commercials, but "dormant partner" thoroughly digest and absorb the obvious subtext.

However, there is another kind of advertising - the threat of cancer, amputated legs campaign against bad breath - but in reality it does not stop smokers. Of course, logically, it should be, but in reality this does not happen.

All these campaigns are not even able to keep teens from smoking. All those years when I was a smoker, I sincerely believe that if had known about the relationship of lung cancer and smoking, it would never smoke. But, unfortunately, this knowledge one iota does not change anything.

Traps and today is the same as when it hit Sir Walter Rolly. All antinicotinic campaign only bring more confusion. Yes, even the product itself (these beautiful sparkling tutu, tempting you to try its contents!) Necessarily contains on one side a warning about danger of death.

Who among smokers ever read it, not to mention the fact, to force myself to think about its meaning? I believe that the major cigarette manufacturers use warning the public health system in order to better sell their products.

Many pictures include the frightening elements - spiders, dragonflies or carnivorous plants. Today health warning health is printed in such a large and bold, that the smoker can not miss it, no matter how hard he tried. Acute fear experienced by a smoker associates with glossy golden tutu.

Ironically, the most powerful force in the "composting brains" is a smoker himself. Do not think that smokers - weak-willed and physically weak creatures. To cope with the poison, you have to be strong.

This is one of the reasons that smokers refuse to recognize the staggering statistics, proving that smoking is harmful to your health.

All remember some Uncle Fred, who smoked forty cigarettes a day, a day does not hurt, and lived to be eighty years old. They refuse to even take into account the hundreds of other smokers whose death knocked down in the prime of life, or what if Fred did not smoke, he could have lived to this day.

"I'm going to heal from smoking the whole world"

Introduction

I talked to his wife. She thought I was a little crazy. It is an understandable reaction, considering that she was a witness to all my numerous unsuccessful attempts to quit smoking. The latest took place two years before. I was able to endure six months of continuous torment, before I finally gave up and lit a cigarette.

I'm not ashamed to admit that cried like a baby. I cried because I knew that the sentence be a smoker for life. I have put so much effort in the attempt and has gone through so much suffering, I knew that I would never again have the strength to go through this ordeal.

I'm no different violent temper, but if some caring non-smoker at the time would have been stupid enough to start ranting about what all smokers believe that quitting smoking once and for all - easy, I would not be able to answer for their actions .

However, I believe that any jury in the world, consisting of smokers, have mercy on me, justified me committed murder. You may think quite impossible to believe that any smoker can suddenly discover how easy it is to quit smoking.

If so, I beg you not to throw this book into the trash. Please believe me. I assure you, even you will find that quitting smoking is easy. So, from that point two years have passed.

I just put out a cigarette, which I knew would be the last. I told my wife not only what has already become a non-smoker, but what's going to heal the world.

I must admit that at the time of her skepticism greatly irritated me. However, it did not affect my ecstatic state.

I think my enthusiasm from the knowledge that I have become a happy non-smoker, in some way embarrassed her. Now, looking back, I can understand the attitude of my wife's delight Now I understand why Joyce, close friends and family thought I was a candidate for the drug clinic patients.

Looking back on my life, I see that my whole existence seems to have been but a preparation for solving the problem of smoking. Even the hateful years of training and working as an accountant proved invaluable to me since helped to uncover the secrets of the trap of smoking.

It is said that you can not always fool all the others, but I think that tobacco companies are just that. Also, I consider myself the first person to really understand the structure of this trap. If I seem presumptuous, let me add that it is, rather, not my merit, but simply a coincidence of my life.

An important date for me was the July 15, 1983. I do not run away from the Chateau d'If, but I think that those who did it, felt a similar sense of freedom and excitement as I did when putting out their last cigarette.

I realized that I had found something that prays every smoker: an easy way to quit smoking.

Check out his method on smoking friends and relatives, I gave up accounting and began working as a consultant, helping other smokers break free from nicotine addiction. The first edition of this book I wrote in 1985. The reason for this was my bad luck - a man, which I'll discuss in Chapter 25.

He came to see me twice, and each time we brought each other to tears. He was so excited that I could not get him to relax, to understand what I'm saying. I hoped that if I record it all on paper, it will be able to read these records at any convenient time, as many times as he wants, and it will help him to understand my basic idea.

I had no doubt that "Easy Way" will act on other smokers as effectively as me. However, considering the presentation of his method in the form of books, I was very afraid of failure.

I spent an independent market research, and the results were not very encouraging, "How a book can help me quit smoking? All I need - it will power! "" How can a book to minimize the terrible suffering of withdrawal? "In addition to these pessimistic comments, and I had my own doubts.

The clinic often becomes evident that the patient misunderstood any important meaning or emphasis placed by me. But there I was able to correct the situation. And how it can make a book?

I remember well the time of his studies for the diploma accountant, when you do not understand or do not agree with certain ideas in the text, and their disappointment that the book can not ask for explanations. Besides, I was fully aware that many people do not accustomed to reading, especially now, in the era of television and video. In addition, I had another, more importantly, into question. I was not a writer, and was well aware of its limitations in this regard.

I was sure that sitting face to face with a smoker I can convince him how much nicer would meet friends, how much better he or she will be able to focus and deal with stress and how easy and pleasant can be a process of quitting. But if I can bring this belief into a book?

I doubt even if I have the right to express "Easy way" in the form of a book or should I hire a professional writer. I was not sure in the success of the planned business. Fortunately, the gods were favorable to me. I received thousands of letters of appreciation, which contained even such assessment: "This is - the greatest ever written books."

"You are my teacher". "Do you - genius! "" You have to devote a knight. " "You have to become a prime minister." "You are - the Holy." I hope that will not allow such statements turn my head. I am fully aware that all of these statements were made not to make me a compliment about my literary abilities, but rather in spite of their absence.

They were made because the system "Easy Way" (referring you to the hospital or just read a book) works! Today we have a worldwide network of clinics "Easy way", and this book is translated into more than 20 languages.

About a year later by the clinic, you can quit smoking, I thought I knew everything there is to know about how to help smokers. Surprisingly, during the 14 years that have passed since the opening of my way, I learn something new almost every day.

This fact has caused me some concern when I was asked to review the first draft of the book six years after its publication. I was afraid that I will have to change or erase virtually all written. But I need not have worried. Fundamental Principles "Easy way" as effective and reliable today as it was when I first discovered it.