How expensive to sell what you do

Experience shows that those who are not interested in what you have to do more than those who are interested, so the task is simple - to help those who have not yet vested interests and to understand why they need it.

We wondered whether the third group? Most likely no. If a person has the focus is set to something else, it is unlikely to notice what we offer.

Therefore, our priorities in the selection of titles and covers are as follows: In the first place a group of citizens, who are looking for something in this section, but not on this subject. In second place are those who are looking for something similar. The logic is sure to understand. Yes?

And now look at a survey that we conducted last week. Does he understand what name is suitable for the first group, and some for the second? No of course! Why not? Yes, because we have not interviewed the store!

As a result, we have decided that our survey is only one problem - we found out what name, in general, attracts the attention of our target group, but this topic is not tied directly to the place where the sale will take place. And what do we do now? Everything is very simple!

Make three or four mock cover of the same, very simple, unobtrusive design (we name check, rather than registration) but different names, and go to "the people", that is to go to a bookstore and there to interview shoppers for "you It is interested in something from the options? ".

Can we assume that about 80% of the answers will be "no." You know what my attitude to this answer? But what "Excellent! Finally I got to the stereotypes! ":-). The answer is NO means that our version of the name causes the potential readers doubt that, in turn, cause a reluctance to buy.

How do you think should be done to increase the percentage in relation to the YES NO? Immediately warn, to prove that I'm right do not need, and even more so, is strictly forbidden!

Prove something I'll prove it, but it does not help sales. Man agrees that you are right, but it feels like it somewhere, "inflated", so finding more and more reasons for rejection, and eventually a peaceful conversation turns into a heated argument "who are more human" that sales are categorically not conducive.

And that's what we will do, we will ask: "Why Are not you interested? "Or" Why you do not like it, and write these objections. What's next? And then it is necessary to correct the name or come up with an additional subtitle, which would be corrected in advance stereotypes that arise in the mind of potential readers.

However, all that simple? Does this approach? Well, it is logically true. I use it already 5 years, I have it working. True, the book I have not yet sold, but there is no difference, in my opinion. Therefore, we are together with you check to work this way or not. How can I check? Copies of the book - the main indicator. Aspiring writers usually produce a circulation of about 6,000 copies.

And if you book quickly dismantled, print out the second edition, has more. Therefore, we will not see the results of our work immediately. About half a year will have to wait. Let us wait? And here is the results of the vote.

Three names of leaders: 1. How to stop living vicariously. 2. The performance of illusions. How to get out of the room 3. Restart Life ... !!!

The second triple 4. Smile mad god. 5. How to live not as all. 6. How to get answers from himself. Other names I put in my store. They come in handy later. I am sure.

So, friends, thanks again for your help with the choice of name. On the results will tell, of course. It is interesting because you what happens in the end? Me too:-)

Your first financial goal

Well, that is to say, philosophy, and specifically makes sense to do the following:

* Decide how many months you will make the stock (eg 6 months)

* Determine how much money you need per month for a decent standard of living. Again. Not a luxury, when the entire salary goes down to the penny, but acceptable. To do this, you can either record and analyze your expenses, or estimate by eye. About. For example, you can say, "Yes. I have enough for one month butt 5 (10, 15 ...) thousand. I will proceed from that "(The calculations take 10,000 rubles)

* The resulting figure monthly expenses to multiply the figure in paragraph 1 (6 x 10 000 = 60 000). It will just be the amount that will provide you with financial security. In other words this is your first financial goal.

* Decide how much money you can set aside each month to achieve that goal (say 5000) So you reach that goal in 12 months (It should be 60 000. Each month set aside 5 000 60 000 000/5 = 12)

Simply there is no place, is not it? :) More details about the financial goals you can read in a book Bodo Schaefer "The path to financial independence." As the abstract "for the reader to master the work and not the beginning of the path to financial independence, there shall be nothing that would justify its inaction." And there is a certain amount of truth.

Well, a couple of important points that are worth considering if your first accumulation of capital:

Firstly, it is necessary that the money was readily available to you at any time. But it is not necessary to bury them in the country, around the beds with tomatoes. Inflation is up and slowly devours your stocks.

So it makes sense to put them somewhere where they can at least a little to resist inflation. In my case, this reserve lies on the bank card. It gives 4% per annum and is currently satisfied with my compromise between accessibility and profitability.

Second, do not get depressed if by your calculations you achieve financial security through (for example) 5 years. There is much more important than what you currently have set this goal. And they began to go to her.

I think you'll be pleasantly surprised when on the road you will come to new thoughts, ideas and ways of making money.

And it will happen just because you have begun to pay more attention to your financial situation.

And finally (this is important), do everything in writing.

Summary:

* Write down your goal. For example, "In a month I need X money." Accordingly, for the security I need to have a reserve in X * 6 money.

* Write down how much you can set aside each month for this purpose "M of money in a month"

* Count by when you reach that goal.

* And then EVERY month do so, they themselves have decided to

Oh, and do not forget to make the first payment as soon as possible. And the chief has particularly got, huh? :)

How to refer to money

After all, your main objective, as I understand it - is not to earn money, but to bear the beauty of the world and teach it to others, right? quote (I do not know how to paste, but not the point): "Over the 5 years I have given for various trainings about 20,000 USD (twenty thousand dollars). Consolidated Results + my personal creativity we have in this course. " Gennady, I am very grateful to you for what you have, for what you know and know how. Thanks to you cardinally changed my outlook on life.

I think not the only one. There are thousands and thousands, perhaps (well, you know better). So unless sincere gratitude to all those people is not for you the best reward? Is a harmonious world around you and all these people, the joy and happiness, is it possible to buy it for the money? How can the sky, high, everlasting, beautiful, equate to some bits of paper? Maksim.

Gennadiy Pavlenko signed definitively :-):

Beauty and money. Comparable you? Maxim, you're done! They picked up a good topic. I'll start with my goals. They are: to bring as much beauty in the world through what the course participants to remember who he is and begin to do what he will get better all the people on Earth.

It will show their individuality and uniqueness and thus bring to the world of beauty. In order to do this, I have to be a rich man, and even more, to become even richer

(Wealth - the estate does not imply the greatest possible amount of money.

Wealth - this is functionally the right amount of money). Wealth, internal and external - is an opportunity that no poor people.

Of course, the world, life, and beautiful sky above the money. This is true. However, if you have in life is not money, you forget about the sky, the world and life, and you will survive.

You're a poor person. And the poor can bring into the world? Spirituality? How did he do it if he is poor? He once will bear spirituality, it will survive. In the Internet spirituality hosting, internet domain name does not pay. If I do not charge a fee for the course, I have to earn money in other ways.

I can do it, and earn any amount that I want (tested his life), but that it will give you? Let's see: Our website www.rezyltat.ru, our forums www.forum.rezyltat.ru, Our Honest Dating www.contact.rezyltat.ru, our & lt; School of Management Fate & gt; www.sudba.info, our & lt; Gizmos Shop Spiritual & gt; www.horosho.org (opening soon) - all of these projects require time, effort and creative energy to their operation and growth.

This time, this energy and these forces have put me. I do it better than anyone else, because that is my children. I put myself the whole day and night, since the spring of this year, when I left my last company for these projects on the Internet. Results you can see for yourself.

If I earn money elsewhere, I'm going to invest in these projects are just a few hours, what will be the outcome for you, Maxim, and for all our favorite readers and guests? The result will be 10-20 times smaller than now. I know, Maxim, you do not want to give people offer me less than I can give, but by developing your thesis, we come to such conclusions it.

What do these conclusions: either you decide to play or you just do not think when you were told that there were no awareness. What is your version of Maxim?

About compassion for people.

Maxim, you want a course was free of charge? I AM FOR. If you feel sorry for people who have no money, you can post in this forum your address where you will write those of our loved ones, who for financial reasons can not pass the course, and you'll be on my account to transfer its assistance to them.

Thus, you will not only regret but also actively help them. It's two different things: to help and pity. I do not regret the people. I help them. And it's - obviously, all the help possible. We choose who to help. So each of us chooses someone to take care. My help is to provide an opportunity to remember who we are, what we are and what kind of life we ​​can have.

And to get this opportunity, you have to invest in yourself, through gratitude I expressed in a tangible form. In other words, to pay for the ability to remember. But the opportunity to provide not only me, but every other psychologist (who is better, who is worse). And everyone has a choice, someone to take care. We always have the freedom to choose.

Laws of Life.

In addition, Maxim, the law of life is that the person who serves the people, he assigns a price for their service. He may appoint a & lt; & gt ;, thank you and may & lt; $ 1000 & gt ;, and the differences in these seemingly different, thankfully not. It is not because the money - it is a materialized form of expressing gratitude. The money, if you will, is materialized in the form of gratitude.

Therefore, when you, Maxim, say, take the money badly, because it prevents people from getting the beauty, do you mean that, thanks to bad because thanks to taking wrong. This argument is incorrect. It is wrong because it violates two fundamental laws of life: Law & lt; Thanksgiving & gt; Law and & lt; service to people & gt ;.

Law & lt; Thanksgiving & gt; It states that for any work of any person shall have the right to appoint any price appreciation. And business people to choose, thank him or not. In appointing the price appreciation, should be guided by the principle: & lt; I myself would give a price for what offers me this man or not? & gt ;.

Law & lt; service to people & gt; It suggests that any human activity is directed at the people and for the people - a service to the people. The ministry is to create something useful and important to people. If you create something for people, not for profit, then you serve faithfully. If on the contrary - is not true. You break the law of life.