What financial reality you choose?

Financial reality, the financial world - is the set of economic policies that you choose and who you follow.

Simply put, the financial reality - this is your way, this is your way to earn a living.

After some thought, I was able to distinguish two separate ways and another option, which is a kind of symbiosis between the first and second.

Everything, as in fairy tales: "The right to go - death will find, to the left - the horse will lose, right - something else third." All paths are the same, each has its pros and cons. You choose. Thus, reveal the card.

Ask yourself: "What do I pay? "I am sure that there are two possible answers:

* For your efforts;

* For the benefit (or value) that you create for others.

Your answer - it's your choice own financial path. Let's look at these two roads a little more detail.

1. You get paid for their efforts.

If you read between the lines, it becomes clear that you are - the person receiving a salary (even higher). More often than not, in this case a large part of your salary - a salary rate or something else like that.

In this way has its advantages:

* You define the purpose of your activity (you do not have a headache about what to do);

* You promise to pay the money, you promise economic stability;

* You are required not so much the results as a certain level of effort (you always able to say that you tried very hard);

* If you continue to make an effort, then your financial risks are minimized.

Most people are happy with this situation. This so-called "safe option", which elects the vast majority of people. I myself believe that such a path is not bad for a start - to get used to life and to understand what you want from it.

However, this path has its limitations, and quite significant.

Meditate on what do they consist of? As we can see, choosing the first option, we shoot with the lion's share of responsibility, we reduce their risks to a minimum (basically - it's great). What we can not meet this way:

* The objectives of your activity is determined for you;

* Your level of income - is a stable amount, but it is far from the limit of your capabilities;

* By choosing this path, you get used to put the responsibility for their actions;

* The path does not stimulate you to give 100%, it does not stimulate your growth (as an individual);

* Often, with this approach - you have limited management capabilities, limited choices;

If you're satisfied with these limitations - you can happily continue to go this way ...

The rest, I'll tell you about other ways ...

2. You receive payment for your contribution (value benefit)

Terms of the game at the same time completely different. You will never be able to say, "I tried as best I could. I give 100%. " It is absolutely nobody cares. This fiscal path is much harder, but it provides appropriate compensation.

So, what are the requirements in this way?

* You choose the direction;

* You and only you are responsible for you created value;

* It is important not invested efforts and created benefits (while efforts should try to invest as little as possible - and it is difficult).

* You are all risks associated with the choice of direction (maybe you create the value of no use to anybody - the main mistake you can make in this model);

Let's look at a specific example.

How expensive to sell what you do

Art sale.

After health, creativity and family, art sales, in my opinion, the most important thing. Why is that? To understand ...

We voted on the title of the second book. For 7 days, it is about 400 letters, which is enough to understand the priorities and preferences.

What is the essence of our work?

Now we know which of the proposed name of "eye-catcher" and makes you want to take a book and meet her. It would seem, what else is needed? But this is actually small. The bottom line is - you vote for sitting at home, at the computer, reading the newsletter. That is, you are in a situation that is quite different from the one that will be in the store when the book will be on the counter, right?

In the past the store shelves is the flow of people and few of them are set to search for the name of our book. All of them are "different in my head," but one thing unites them - they are all in the bookstore. This place - our operational area. It is here that there is our main task, we decide, "How to make our book noticed among others, have taken up and purchased? ".

Every problem has a problem. In our case, the problem is still there, but we expect to decide in advance and did not create. This is the simplest prediction of the future. What is the problem? We assume that our book is on display, by the people and are not buying. The problem? Of course it still is! That it has not occurred, we need to do something, right?

So we're doing right now. I am sure that our small experience will help those involved in the sale of their goods and services or others. So we have what we sell - the book. The name she has. Let's go back to it later.

How to learn to sell.

For whom is the book? It is very important to know, because if we say all, we mean "to anyone in particular," and therefore we can not just pick any name, nor cover. Our target group: People who have "something wrong" in the soul, and what - is unclear. This is my free description of my target group for this book.

Question: "Can these people meet in a bookstore? "Yes, of course, possible. So, this description suits us. What does it give us? We know about the inner human need, which want to establish a relationship. But this is very important - to know what he wants people in front of us.

This is important both in sales and in personal relationships and in the family even more. Right? And do not you think that art sales - is the art of living? Think about it. So, we are with you in a bookstore. Here's a shelf with books. Here is our book. People walk past. Why is that? It is not clear ... Pass all.

To find out why, we need to clarify the description of our target group. How to update? Thus, using the description that can analyze the situation in the store. So, what puzzled people who pass by our counter? Perplexed not in general "for life", as in this case - in the store. They do not just come here, right?

Here are my answers:

Our potential customers:

1. Look for something like that.

2. Look for books in the same section, but not on this subject.

3. Just walk past and very different books they are interested.

Who among these three groups may be interested in a book? Surely the first group - those who are looking for something like this, right?

The second group, the ones that are looking for literature on this topic, but on this topic, too, can, but the probability is less. They have a different interest.

And it almost certainly will be held by those who go somewhere further, to other sections.

How to sell themselves dearly.

In any of the above target groups, we will orient our cover and the title? In the first group? What for? And so it is very likely that they will look at all the books in this section. On the second? Yes, they are necessary.